Category: News

Everything you need to know for attending WSF 18

Everything you need to know for attending WSF 18

Find the answers to our FAQs below.

How much is entry to WSF 18?

FREE! Admission & parking are both free for this event.

Do I need a ticket to enter the show?

No. As admission is FREE we do not issue any tickets. So whether you are an exhibitor, press or a visitor you will not require a ticket to enter the event.

Do I need to bring proof of TB testing?

If you are coming from a 1 year or 6 month TB testing area then you MUST bring proof of negative TB results with you. If you are coming from a 4 year TB test are you are not required to bring proof of TB testing.

How do I change an incorrect ear tag number?

Please visit us at the Show Office during the event and we will be able to change an incorrect ear tag number.

Pedigree Calf Class

If you are entered into the Pedigree Calf class on Saturday 1st please be ready to show for 8.30am prompt.

Novice Class

This class is to be shown as pairs

Is there a timetable for the event?

Yes, please find a timetable available to download below.


If you have any further questions that have not been answered here, please get in touch by email or phone 01733 363516. Please note due to the busy set up period of this event we may not be able to pick up emails straight away.

We look forward to welcoming you to Winter Stock Festival 2018 & we hope you enjoy the event!

New prize pot for supreme cattle champion

New prize pot for supreme cattle champion

The East of England Winter Stock Festival is excited to announce a new incentive for the supreme cattle champion at this year’s show taking place on the 30th November & 1st December.

An extra £500.00 has been generously awarded from the shows main line sponsor and official auctioneers, Melton Mowbray Livestock Market. Total prize money for the supreme cattle champion now stands at a grand £1000.00!

This new incentive will only be awarded on production of the kill sheet for the champion animal within 8 weeks after the event. The primary aim of this is to encourage the exhibitor of the champion beast to sell it for beef, but we hope it will also give confidence to our butcher buyers that they can secure the champion for their discerning customers to enjoy over the Christmas period.

One of the main objectives of the Winter Stock Festival is to offer an outlet for primestock cattle lamb and pig producers to promote and sell their stock to the premium Christmas market. Local butchers and buyers are encouraged to attend and take the opportunity of purchasing some of the highest quality stock available anywhere in the country.

Festival Director William Haire said: “We are very grateful to Melton Mowbray Livestock Market for offering this prize and hope it will ensure the champion animal is not only offered for sale but is also purchased by a butcher and is enjoyed by diners over the Christmas period.

“To be able to strengthen the heart of our show with a good honest sale is what we believe is right and we are keen to engage with exhibitors and buyers who feel the same.”

Exhibitors that have attended in the past 3 years, will shortly receive the schedule and entry forms in the post.

Buyers wishing to find out more please contact the official auctioneers Melton Mowbray Market

Judges announced for commercial classes

Judges announced for commercial classes

As part of our official launch week we are delighted to be able to announce some of our key judges for this year’s show. Here are our commercial judges;

Starting with the pigs we look forward to welcoming Robert Bowring from Mansfield, Nottinghamshire. Robert who is a fourth generation and award winning farmer and butcher has vast experience judging and is well respected in his field.

Over in the sheep lines the commercial classes will see the arrival of our first guest judge from Wales. Steve Gibbons a Blue Texel breeder from Brecon, Powys is no stranger the winter show scene and looks forward to taking on our popular range of classes.

Finally and our second judge heading from Wales is familiar face, livestock farmer and breeder Robin Roberts from Llanfairpwll, Anglesey. Robin will take on the hotly contested commercial cattle classes and will have a difficult decision to make. Being the first ever Winter Stock Festival commercial cattle champion winner with Charolais heifer Smarty Pants Robin has a wealth of experience and we can’t wait to see who his champion will be.

All the other judges will be announced shortly.

For more information about the event email or call 01733 363510.

Official launch for Winter Stock Festival

Official launch for Winter Stock Festival

Despite being in spring and only now starting to see the sun shining organisers of the annual Winter Stock Festival are keen to announce exciting new plans and details for this year’s show.

Taking place at the East of England Arena & Events Centre on Friday 30th November & Saturday 1st December 2018. The event hosts a range of competitive livestock classes for commercial and pedigree cattle, sheep and pigs as well as stock handler and inter-college competitions.

Throughout the launch week there will be news releases on both Facebook and Twitter detailing the following;
• Extra prize money
• New classes
• New layout
• Judge announcement
• Sponsor partnerships

There is also the release of the promotional video from the 2017 event which is a great view.

“We are very excited about this year’s event and can’t wait to tell people about it. It is hard to think about a winter event now, but if you are a livestock exhibitor you would now be starting to think about your show team and if you are a business or organisation thinking about booking a stand or sponsoring one of our classes spaces are filling fast, so please do get in touch.” says William Haire, Festival Show Director.

For more information about the event or email or call 01733 363510.

Trade Stand Bookings now OPEN

Trade Stand Bookings now OPEN

Offering tailored packages to suite every businesses need’s, the Winter Stock Festival trade stand bookings are now open to all.

This year sees a new layout in the livestock pavilion with the main cattle ring located in the centre of the hall giving stands better visibility and opportunities to connect with visitors.

Here are just a few reasons why you should attend this year;
· One of the leading livestock events in the country.
· Dedicated and specialised event attracting core visitors and exhibitors.
· Pre and post event promotion for your business, included in your booking.
· Modern facilities at an easily accessible location.
· Professional event team with a personal and friendly approach.

“Trade packs have been sent to previous exhibitors in the past couple of weeks and the initial interest has been very encouraging with spaces starting to fill. We are very excited to welcome existing and new businesses, charities, breed societies, farming and agricultural related stands” says William Haire, Festival Show Director.

To view the floor plan please click here and to download the application forms please click here. Email or call 01733 363510 for a pack to be posted.

Top industry experts lined-up for Winter Stock Festival

Top industry experts lined-up for Winter Stock Festival

East of England Winter Stock Festival has announced an excellent line-up of seminars for its 2017 event, with top industry experts scheduled to deliver the latest thinking in the agricultural sector.

Taking place on 1 and 2 December at the East of England Showground, Peterborough, the seminar programme reflects the events key focus of helping producers respond to the upcoming challenges in British agriculture, explains festival director, William Haire.

“With uncertainty hanging over the industry, collaboration is more important than ever, and we hope to unite the livestock and ancillary industries at this year’s festival,” says William.

Alongside the chance to see some of the best cattle, sheep and pigs in the country, visitors will have the opportunity to gain valuable information on the latest technologies and developments in agriculture, through seminars, demonstrations and trade stands.

Commenting on the line-up, William Haire says the seminar programme includes top speakers from AHDB and Dawn Meats Group. “Dr Liz Genever, AHDB senior beef and sheep scientist will be discussing the opportunities and benefits of livestock within an arable rotation.

“We’ll also be joined by Steve West, AHDB knowledge exchange manager for the South, to discuss the progress of the BVD free England campaign, and the steps that producers can take to help eradicate this costly disease,” he adds.

Using technical efficiencies and best practice to create a sustainable suckler herd will be the focus of Dawn Meats Group agriculture manager, Sarah Haire’s talk. “Sarah will be discussing the Newford suckler demonstration herd. A fully commercial farm, run in partnership with Teagasc, the Irish Farmer Journal and McDonalds, the herd has been set up to show how utilising technology and challenging traditional farming practices can ensure that the family suckler farm is viable,” says William.

The 2017 festival will also see the return of the highly successful careers in agriculture workshop, which will give graduates and young people the chance to discuss career options with representatives from leading agricultural companies. “We can all learn from each other for a stronger British agriculture and during this period of uncertainty, working together is vital to ensure we’re fully prepared. The Winter Stock Festival is an excellent platform for all sectors of the industry to collaborate and I very much look forward to welcoming faces old and new, to this year’s event,” he concludes.

Record number of classes for 2017 Winter Stock Festival

Record number of classes for 2017 Winter Stock Festival

11 October 2017

East of England Winter Stock Festival has announced a host of new classes for its 2017 event, including the addition of a pig section for the very first time.

Taking place on a later date of Friday 1 and Saturday 2 December at the East of England Showground, Peterborough, Festival Show Director William Haire says the 2017 festival is set to be the finale of the showing season.

“We’re very excited about the introduction of 25 new pig classes to our existing line up of 120 cattle classes and 38 classes for sheep, and are looking forward to once again, welcoming an excellent showcase of commercial and pedigree livestock.

“Last year, we attracted over 450 entries and following the addition of new classes and some revisions to improve the sheep schedule, we hope to attract exhibitors old and new to the 2017 festival,” says William.

He explains that the changes form part of their objective to extend the events offering to both current livestock producers, as well as the wider industry.

“We’re working hard to develop the festival to cater for the needs of the wider agricultural industry. Alongside new livestock classes, the 2017 festival will feature a dedicated trade stand area, as well as a range of seminars and demonstrations, with some top experts secured to deliver the latest thinking in agriculture,” concludes William.

The deadline for livestock entries closes on 3rd November, with schedules and entry forms available to download online at or from the show office.


Special Accommodation offers for Winter Stock Festival 2017

Special Accommodation offers for Winter Stock Festival 2017

Image result for field Farm Tours

As the official travel partner for Winter Stock Festival, Field Farm Tours have secured hotel space to support exhibitors and visitors to the event. Take a look at the offers here

All that is required at this early stage is a deposit of £25.00 per room and the signed booking form, with the balance due 8 weeks prior to arrival. Please read through our booking conditions carefully.

The offer and booking forms are available to download on our website

If you have any queries or are struggling to open the attached file then please do not hesitate to contact the office on the details below


Frankee Baines, Field Farm Tours Ltd, Field House, 3 Stephenson Court, Stephenson Way, Newark, Notts, NG24 2TQ

Tel:  01636 616060   Direct: 01636 616051   Fax: 01636 640282

Winter Stock Festival to Celebrate its Tenth Year

Winter Stock Festival to Celebrate its Tenth Year

Press Release 

2nd August 2017

Returning for its tenth year, the 2017 East of England Winter Stock Festival will take place on a new date of Friday 1st and Saturday 2nd December.

Held at the East of England Showground, Peterborough, the festival showcases the very best of commercial and pedigree livestock, along with the latest trends and technologies in agriculture.

“The 2017 Winter Stock Festival will build upon its previous success to deliver a modern event, that caters for everyone with an interest in livestock production,” says William Haire, Festival Show Director.

“Along with a 120 cattle classes and 38 sheep classes, we are delighted to announce the new addition of 25 classes for pigs, and can confirm an excellent line-up of judges.”

Colin Phillips, highly respected stockman and renowned judge, will lead the commercial cattle judging. Mr Phillips, who farms in Herefordshire, has achieved great success in the showring and has judged at many of the country’s leading agricultural shows.

Commercial sheep will be judged by Tom Elliot, of Elliot’s Butchers and Delicatessens, in Northamptonshire. He brings experience as both a farmer and a butcher, giving him an invaluable combination of market insight and commercial understanding.

With the introduction of pig classes for the first time, Rodney Philips joins the line-up as commercial pig judge. As a wholesale butcher, Mr Philips brings a wealth of knowledge on market demands, putting him in good stead to judge the new classes.

As part of the Winter Stock Festival’s commitment to helping the industry respond to challenges through collaboration and innovation, the 2017 event will also feature an expanding area dedicated to knowledge exchange. Welcoming some of the industry’s top experts, this area will include seminars and demonstrations, as well as trade exhibits.

Also firmly established in the festival’s programme is the highly coveted College Challenge and Young Stockperson of the Year competitions. Both competitions have become hugely popular since they were first introduced in 2011, with a record 30 teams competing in last year’s College Challenge.


“Preparations are well underway for this year’s festival and with multiple new attractions, 2017 promises to deliver the best event yet,” says Mr Haire.

“We look forward to bringing together the industry to celebrate the best of British livestock, as well as to share knowledge and innovations, which is particularly important in a post Brexit era,” he concludes.

Further event details, including trade stand applications, are available online at

Notes to editors:

Organised by the East of England Agricultural Society, Winter Stock Festival is a premier show, featuring the very best in commercial and pedigree livestock from across the UK.

Taking place on the 1st and 2nd December 2017 at the East of England Showground, Peterborough, the Winter Stock Festival includes classes for cattle, sheep and pigs, as well as dedicated a programme of competitions for young people in agriculture, including the final of Young Stockperson of the Year and the College Challenge.

The event, which is free for visitors to attend, also features a dedicated trade stand area and a programme of topical seminars and demonstration.

For more information, please go to

Issued by: Rebecca Morgan, Pinstone Communications, e-mail:, t: 01568 617663